In this modern fast-paced society, commuting is a necessity that few of us can avoid.

We are constantly moving from point A to point B, surrounded by crowds of unknown individuals, for whom we neither care about nor desire any interaction with. We are squeezed onto public buses and trains, like live equivalents of flatpack Ikea furniture, suffering from disproportionate pain, stress, dissatisfaction and loneliness. Our excessive fear of the crowd finds the masses of people irritating and noisy. We feel that our personal space is being violated by others.

We need some form of distraction from this loud and unfamiliar reality which only lasts until we reach our secure destination. This sought-after interruption gives a comforting feeling. Smartphones are common tools in the distraction of the daily commute. They connect us to people who we know, or think we know – such is the effect of social media and the internet. Substituting our commuting reality with a virtual one limits the risk of any physical interaction. We want to feed our minds with things we are passionate about. We want gossip, we want constant updates, we want to exchange all this in our ever expanding social networks. We want to feel special... being part of a faceless crowd doesn’t feel special at all...